Being visible on Google is one of the most important medium when it comes to building a business. Google Ads allows you to get in front of customers when they are searching for businesses similar to yours on Google Search and Maps. The good part is that you have to pay for results, such as clicks to your website or calls to your business. A timely ad can give you the opportunity to convert prospects into valuable customers regardless of the device they are on. This is a great idea for brick and mortar stores too as you can increase the visits to your shop through Google Ads.
Most of your prospects and customers are on Facebook. Therefore, it is quite prudent to show up on Facebook Ads and build a brand recall for them. Facebook Ads let you retarget the interested prospects or advertise to people based on age, gender, interests or past purchases.You can even have a call-to-action button according to the action you want the subscriber to take. If you have any concerns about your ad, you can always approach their support team and get satisfactory answers.
Quora is an online forum extensively used by people looking for specific answers. It is a great platform to showcase your expertise and gain visibility. You can reach millions of people through Quora ads. With a worldwide audience of over 300 million unique visitors, Quora can let you reach to decision makers and people researching for relevant stuff. Usually, people on Quora exhibit high intent so it is likely to get you more conversions. Its analytics can allow you to monitor your campaign performance and keep optimizing it for best results.
If you want to reach professionals based on their industry and role to market your product or services, LinkedIn is the perfect platform for you. LinkedIn ads can target the audience that is most relevant for your brand and let them know how you can help them with their pain points. With a reach of more than 630 million active professionals, LinkedIn Ads can build brand awareness and get you highly qualified leads as well.
Twitter Ads can create relevant messages that would tap on the right pulse as it can target by keywords in people’s tweets. You can set a budget and pay only when users take the desired action like follow your account, retweet, like, reply, or click on your Promoted Tweet. It does not have any minimum spend so you can start or stop without worrying about it. It will give you results in real time so you can track the growth of your follower base and measure the engagement. Get discovered with Twitter Ads and acquire high value followers as well as driving word of mouth.
