Ahrefs is the favorite tool for brands looking forward to growing the search traffic, researching the competitors, and monitoring their niche. It gives you a clear idea on why your competitors rank better than you and tips to beat them. With Ahrefs, you get access to the exact keywords that your competitors rank for and how much traffic they get by every keyword. The Top Pages report helps you to see the pages that drive maximum traffic to their sites. Take help of their Content Gap feature to know the keywords they rank for, but you don’t. You can even research for keywords and backlinks, that would eventually assist you in preparing a content calendar for your blog.

BuzzStream works as a single dashboard to manage your relationships, research influencers, and carry out personalized and efficient outreach. Glassdoor, Indeed, Canva, and 99designs are some of the big names that use this tool. You can discover contact information, profiles on social media, and site metrics through BuzzStream. It facilitates better collaboration with teammates and lets them share notes and better organization of the projects. Get deep insight into how your team is performing and the outreach campaigns with BuzzStream’s completely customizable reports. As it allows you to distribute your content better, it can contribute significantly to your online visibility.

There are several questions that people are asking, pertaining to a particular keyword or keyphrase. AnswerThePublic, developed by the team behind CoverageBook, is a unique tool that lets you find these questions. Subsequently, you can generate numerous blogging ideas that are sure to grab your prospect’s attention. These ideas are organized into different sections for easy accessibility. This tool can prove to be of great value to any marketing team including creative, PR, content, and SEO.

As your prospect or customer is exposed to an overwhelming amount of content with every passing day, you should focus on creating valuable content that they can relate to. Frase comes with the feature of answering the questions asked by website visitors instantly and efficiently. Rather than creating content based on assumptions, create content that answers customer questions, with the help of this tool. You can generate content briefs at the click of a button.

If you are not comfortable using Google Keyword Planner or other keyword research tools, you can use Keywordtool.io that generates up to 750+ long-tail keyword suggestions for each searchterm. The best part of this tool is that you can use it without creating an account and that too without paying a single penny. Keyword Tool uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. You can select a specific Google domain out of 192 supported domains and out of 83 languages that will be used to get keyword suggestions. For larger businesses who need more keywords, Keyword Tool Pro which is an advanced version of Keyword Tool can be used. It offers on average two times more keywords when compared to the free version.