There's a smarter way to do SEO.

SEO software and data to help you increase traffic, rankings, and visibility in search results.

Moz Pro: the proven, all-in-one SEO toolset

A few of the SEO solutions you can accomplish with Moz Pro

Site audits

We crawl your site on demand, uncover technical SEO issues, and recommend improvements and fixes.

Rank tracking

Track performance of hundreds (or thousands) of your traffic-driving keywords across 170+ search engines.

Backlink analysis

The Moz link index is second to none. See metrics to any site in seconds, including anchor text and Domain Authority.

Keyword research

Discover thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.

Moz Pro Solutions

Whatever SEO tasks you have ahead, Moz Pro has a solution to help you achieve success.

Keyword Research

Rank Tracking

Site Crawl

On-Page Optimization

Link Research

Custom Reports

Keyword Research

The one keyword research tool to rule them all.

Ranking for the right keywords can make or break website success. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. In the trenches of SEO since 2004, we poured our knowledge into building the most comprehensive keyword tool out there to take the hassle, bad data, and repetitive busywork out of the process.

Identify your sweet spots for success.

Seamlessly add to, manage, and create keyword lists in one place. Categorize, prioritize, and compare keywords and phrases to fine tune your keyword and content strategy.

Just planned the next 3 months of content using Moz's new Keyword Explorer tool. Been awhile since I got excited about a new keyword tool.

Keith Bresee | Founder at ValconMedia

Outrank the competition.

Find better keyword opportunities by seeing thousands of intuitive suggestions and comparing keywords for which sites rank, from the most extensive, credible online database of high-quality English keywords and fresh SERP data – nothing older than two weeks.

Prioritize keywords by the metrics that matter.

Better predict keyword performance based on Search Volume estimates with 95% accuracy. Gauge competitiveness and estimate click-through-rates on the SERP with Difficulty and Organic CTR metrics. Add weight to a keyword's importance to your business by assigning a custom own score.

Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.

Sean McVey | Director, Demand Generation & Customer Acquisition at Virtru

An amazing family of SEO solutions for every need.

We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO,

enterprise SERP analytics, and a powerful API.

Moz Pro

The do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

  • Keyword & link research
  • Technical site audits
  • SEO insights & reporting

Moz Local

Whether you have one location or 10,000, Moz Local distributes your business information across the web for maximum search engine visibility.

  • Real-time distribution
  • Duplicate closure
  • Review management


The most powerful rank tracker in the industry, STAT offers serious SERP tracking for experts. Track thousands to millions of keywords across any location.

  • Daily tracking
  • Local and mobile SERPs
  • Competitor intelligence

Learn SEO from our experts

Brand-new to SEO?

Read over 10 million times, it’s the most popular (and most trusted) introduction to SEO on the planet.

Free SEO education

Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, we’ve got you covered.

The Moz Blog

We wrote the blog on SEO — literally. Since its humble beginnings in 2004, this is where SEO happens.

FREE Useful Links (Blog)