Keyword Research

The one keyword research tool to rule them all.

Ranking for the right keywords can make or break website success. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. In the trenches of SEO since 2004, we poured our knowledge into building the most comprehensive keyword tool out there to take the hassle, bad data, and repetitive busywork out of the process.

Identify your sweet spots for success.

Seamlessly add to, manage, and create keyword lists in one place. Categorize, prioritize, and compare keywords and phrases to fine tune your keyword and content strategy.

Just planned the next 3 months of content using Moz's new Keyword Explorer tool. Been awhile since I got excited about a new keyword tool.

Keith Bresee | Founder at ValconMedia

Outrank the competition.

Find better keyword opportunities by seeing thousands of intuitive suggestions and comparing keywords for which sites rank, from the most extensive, credible online database of high-quality English keywords and fresh SERP data – nothing older than two weeks.

Prioritize keywords by the metrics that matter.

Better predict keyword performance based on Search Volume estimates with 95% accuracy. Gauge competitiveness and estimate click-through-rates on the SERP with Difficulty and Organic CTR metrics. Add weight to a keyword's importance to your business by assigning a custom own score.

Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.

Sean McVey | Director, Demand Generation & Customer Acquisition at Virtru