Email Management

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Constant Contact

Constant Contact is an email service provider since more than two decades. It is a popular name among many small businesses and nonprofits. This tool provides you with features such as a drag-and-drop editor that can be used to customize an email template and create mobile-responsive emails that look professional and render well on all devices. The additional features are email marketing automation, ecommerce email marketing, and contact management. The tool adds unsubscribes, bounces, and inactive emails automatically in the system. Its email list-building tool can add new contacts in person, on the website, or from Facebook. Real-time tracking tools give you an insight into the key performance indicators of your email campaigns, which will let you improve your strategy.

Sendinblue

Sendinblue provides you with all the necessary tools like email marketing, SMS marketing, and chat. It has you covered even if you are looking for additional features such as CRM, marketing automation, segmentation, and setting up the transactional email workflow. You can create landing pages, signup forms, Facebook ads, and retargeting ads to convert more visitors into customers. It has 80,000 users in 160 countries. You can avail this tool for free ifyou want to get started with 300 emails/day. Their paid versions come with advanced features like CRM, automation, landing pages, chat, and multi-user access.

Mailchimp

Mailchimp is an all-in-one marketing platform that lets you create more personalized campaigns with their behavioral targeting tools. Whether you are an ecommerce business, a startup, or a mobile app, Mailchimp can be a reliable partner for you. You can get started for free and buy the paid version according to your business needs. Also, you can buy email credits as and when needed if you do not want to pay a monthly recurring fee. For non-profits and charities, they offer 15% discount too. Mailchimp is an ideal tool for agencies looking forward to scaling their business.

ConvertKit

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With ConvertKit, you can execute an effective email marketing strategy. You can grow your audience by creating attractive sign up forms and landing pages. It has an email designer to create simple emails that deliver value to the subscriber and bring conversions. ConvertKit makes the tedious task of automation a breeze so that you can send targeted content to your subscribers at the right time. It also gives you a chance to group your subscribers with tags and segments so that you can send relevant content that matches their interests. In case you are using some other tool but wish to switch to ConvertKit, you need not worry about anything as ConvertKit would make it easy for you.

Aweber

Aweber is a complete email marketing solution for small businesses. It has been around since 20 years and helped more than 1,000,000 entrepreneurs and small businesses to boost their growth. Even techno-challenged professionals can use this tool and carry out effective email marketing. The drag-and-drop tool allows you to create beautiful emails without any coding. It also has a wide range of pre-built templates. Aweber also allows you to automate your email marketing and send behavioral emails. Marketers can also measure the overall performance of their campaigns with powerful analytics. Start their free trial for 30 days and then switch to the paid version if it suits your needs.

Active Campaign.

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Email marketing, marketing automation, sales CRM, and messaging are the features offered by Active Campaign. With this tool, you can send highly personalized emails with responsive designs in a few clicks. You can trigger personalized emails according to the actions taken by the customer and send automated follow-ups to them. You can send bulk emails, triggered emails, targeted emails, and email autoresponders with ActiveCampaign. You can also schedule emails for holidays, birthdays, and event invitations. It offers a 14-day free trial too, if you are unable to decide if it is the right tool for you.

iContact

If you think building an email takes too long, iContact can prove you wrong. It helps you build winning emails in minutes without any need of HTML. Just drag and drop the elements of your choice and it is sorted. Automation of your email campaigns is also possible with iContact so that you can send relevant emails whenever the subscriber takes a particular action. What’s more? It also gives you the liberty to add third-party applications like Facebook, Twitter, HubSpot, WordPress, etc.

Drip

Drip CRM is exclusively available for ecommerce businesses who want to have a unique online store and stay ahead in the competition. With Drip, you can understand the whole customer story and get a full insight into your customer activities. The makers of Drip understand the profound impact an email can have, and therefore, they allow you to segment your subscriber list, personalize your emails, and set an automation workflow to get more conversions.

If you want to connect with more prospective clients, book more meetings, and drive more sales for your business, try Mailshake. With this software, you can send personalized cold emails at scale and engage with prospects through the social media as well as the phone, all from one dashboard. In addition to emailing, you can also practice cold calling from the browser itself with the native phone dialer. You can engage with prospects on Twitter, Facebook, and LinkedIn, thereby improving your connect rates. Business development executives can also take advantage of their live training and concierge onboarding sessions to improve their outreach strategy.

Keap is an email marketing tool that helps you to organize the client information and follow-up with them on time. You can automate the follow-up process so that you can respond to leads and client needs instantly. As soon as you get a new lead, you can send him or her a personalized welcome message with the help of Keap. For existing clients, you can set automated reminders, emails, and texts. All the updates about the communications are available in the activity stream. If you are wondering if Keap is right for your business, just try out their free trial for 14 days and see how things work out.

Email on Acid makes the life of an email marketer easier by offering features like email editor, email testing, spam testing, campaign precheck, email inspirations, and email analytics. It can be that trustworthy partner who will let you QA your content, test your deliverability, and preview your email before hitting the Send button. You can test your email in 90 email clients and devices for flawless rendering. Its email editor can be used to build and edit emails from one place. You can assess the performance of your email campaigns and find out what resonates the most with your subscribers.

Campaign Monitor caters to agencies, retail businesses, nonprofits, travel sites, publishing companies, entertainment brands, and technology companies for their email marketing needs. It provides you with everything that you would need to design beautiful email campaigns. It has hundreds of professionally designed templates and drag-and-drop editor to build your email. You can even add countdown timers to make your emails interactive and bring better subscriber engagement. You can seamlessly connect to a plethora of apps like Shopify, Magento, Facebook, Wistia, etc. to organize your customer data more effectively.

Campaigner facilitates the process of nurturing leads, automating your emails, and creating personalized 1:1 interactions to bring incremental revenue, engagement, and increase customerlife time value. The tool also allows you to automate and optimize your email marketing according to data and event-driven triggers. Campaigner makes it a cakewalk to create workflows customized to buyer journeys. Popular businesses like Adidas, Subway, Stanford University, and The Washington Post find Campaigner to be an effective email marketing platform.

If you want to make the most out of your email marketing campaigns, Litmus is a classic tool for you. Businesses that have high volumes of email campaigns can benefit immensely with the scalable solution of Litmus. Pre-send testing is also possible with Litmus so that your emails render well on every email client and device. Whether you are a designer, marketer, or agency, Litmus has features that would fit your needs. The cherry on the cake is that Litmus blog and resources are so insightful that you can get a complete understanding of email marketing while staying up to date with the latest trends.