As a Facebook Advertising Company, we always thrive to share as much as resources we could that too FREE resources in the community because we want to see you succeed whether we work directly with us or not, it doesn't matter much.
We always believe that as much as you succeed it will make us push harder.
Getting started with Facebook is easy. Learn how to create a Facebook Page for your business and interact with your customers in a few steps.
You can create Facebook Ads straight from your Facebook Page. Learn how to set your ad objective, find the right photos and text, decide on a budget and more.
Share what your business is all about with Instagram. Learn how to set up a business account and post images and videos that showcase your products and company.
Learn to run ads for your business directly from your Instagram account or how to create ads from your Facebook Page that can appear on Instagram.
Learn how you can make changes to your ads to improve results and achieve success.
Learn how to create a Facebook Page and Instagram account to grow your business.This series of courses will teach you how to engage customers and start promoting your product to new audiences.
Facebook Ads Manager is a powerful tool to manage your advertising needs. Learn how to get started by picking the right objectives and structure campaigns for success.
Learn how to create ads in Facebook's Ad Manager. This series details how to select an audience, choose images and copy, set a budget and schedule a campaign.
Facebook's Ads Manager offers tools to optimize your campaigns. Learn how the Facebook pixel, Insights and split tests can help your campaigns get results.
Learn how to create and manage advertising campaigns with Facebook's Ad Manager. Select your ad objective and audience, build ads, decide on a budget and more.
The Facebook Family of Apps and Services offers several powerful free and paid tools to market your business. This series prepares you to put these tools to work to help you grow your business.
With over 2 billion people to reach and innovative creative tools at your fingertips, there are unlimited possibilities for content creators on Facebook and Instagram. Learn what it takes to turn your big ideas into a big deal.
Ready for the busiest season of the year? Make it your best yet with this essential set of courses.
Browse the latest courses below.
Learn what you need to know to grow your business with Facebook ads.
Establish your business presence on Facebook through the set up, growth and management for your Facebook Page.
Connect with customers with shared updates, photos and videos in your Page posts.
Use this course to create an Instagram business account, differentiate it from your personal account and identify various ways it can help your business.
Create quality Instagram ads that help you reach the people who matter most to your business.
You can create ads from your Facebook Page. Just select promote and choose an ad objective, or promotion, to get started.
Create ads that grab people's attention. Learn about the available ad formats and how to create eye-catching images, videos and more.
Facebook offers different advertising objectives, also called promotions, to help you meet your business goals. Learn how to choose the right one for your business.
Create and share posts or stories for your business on Instagram.
When you create an ad from your Facebook Page, you'll build an audience. Facebook offers different options to help you reach the right people.
Once your ads start running, they generate data for you to review and analyse. In this course, you'll use Ad Centre to interpret those results, improve your strategies and revise your ads to achieve your business goals.
Ads Manager gives you more robust features to manage multiple ads, ad sets and campaigns. This course will introduce you to the Ads Manager interface and walk through setting up an ad account.
Learn Commerce Skills for Facebook and Instagram
Learn about the unique benefits of selling on Facebook and Instagram.
Learn how Commerce Manager can help you sell products and manage your business across Facebook and Instagram.
Connecting with customers around the world with WhatsApp Business
Increasing leads with a combination of Facebook photo and video ads
Increasing online sales with Facebook Live
Finding more job candidates with Messenger
Generating banking leads with Facebook photo ads
Increasing ecommerce traffic and sales with Facebook Collaborative Ads
Increasing sales during a special occasion with Facebook and Instagram ads
Higher return on ad spend with value-based lookalike audiences
Increasing ad recall with Facebook video poll ads
Increasing offline sales with Facebook Collaborative Ads
Gaining more sales with Facebook ads
Discovering the true value of Facebook ads with Conversion Lift
Acquiring active app users with Facebook’s cross-border ad tools
Measuring Facebook’s impact on offline sales
Driving car sales with awareness and conversion campaigns on Facebook
BRANDING
Showcase your brand – early and often
The first few seconds of your ad matter, a lot. The most effective mobile-first video ads include branding in the first three seconds and convey a brand's key message in a quick, easy to understand and attention-grabbing way.1
TIME
Find the balance between the message and time
A mobile-first approach requires a different type of storytelling. Make your videos as short as they can be and as long as they need to be. Please note: shorter is better. Ads under 15 seconds work best in feed, and the top-performing Stories ads are under 10 seconds in length.4
SOUND
Design for sound off, but delight with sound on
Successful videos designed for sound-off are visually delightful, with a clear focal point and a super-clear message. Yet 60% of global Instagram Stories ads are viewed with sound on2, so add an auditory experience to your ad as well
FRAMING
Build for where people are
Get playful with video framing and maximise the space that mobile video allows. People use their phones vertically 98% of the time5, so build ads to match how people consume content.
ATTENTION
Every moment is a chance to capture attention
With audiences swiping quickly through their feeds, your brand must make a real impact in just a few seconds. Bring your most exciting frame to the front. People consume content 41% faster on mobile News Feed than on desktop News Feed and recall content at a significantly higher rate.3
PLAY MORE
Get out of your comfort zone – and experiment
Top-performing mobile ads have an element of surprise. Introducing strong design elements may seem intimidating, but it can make ads more effective. Be creative, and test, learn and adapt.6
Discover resources that can help you create ads that people love.
Curated by Facebook brings you stories, profiles and special features on the creative people, brands and ideas shaping digital culture, so you can get inspired to share your own work. Learn more about this channel and submit your own creative work.
What do you absolutely need to make a great ad? Your phone. Find apps to help you tell powerful stories about your brand.
Learn about the format, placement, specs and requirements for different types of ads available across Facebook's platforms.
We know that building mobile creative isn't always easy. Creative platform partners offer an array of solutions to meet your needs and can elevate and scale your creative production.
Manage ad accounts, Pages and the people who work on them – all in one place. It's free.
Why choose Business Manager?
You need more than one ad account.
Create separate ad accounts for every client or business you serve, pay for ads with different payment methods and organise by objective for reporting.
You need to request access to Pages or ad accounts.
If you have clients, you can request access to their Pages and ad accounts to become an analyst or advertiser.
You need to assign permissions to a lot of people working together.
You can allow specific, role-based access to ad accounts, Pages and other assets that your business manages, as well as easily see who's working on what.
You need business-level insights and reporting.
See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.
What do you get with Business Manager?
Facebook Marketing Partners have the skills to help grow your business. Connect to a specialist and get started today.
Drive measurable results.
Whether you're a small business or an established enterprise, our partners can deliver solutions to help you reach your goals.
Save you time.
Partners provide support in everything from advertising to product sales, freeing you to focus on other challenges.
Offer proven expertise.
All partners are supported by Facebook, vetted for excellence in their industries and highly skilled on our platforms.
Our partners offer a broad range of solutions to help you advertise your business, sell your products and engage with customers more effectively.
Select a business need to find out how a partner can help.
Creating Lead Gen Magnets (by AdEspresso - starter guide)